Guides for business owners
Clear answers to the questions we're asked before every project.
November 10, 2026 · 3 min read
AI Agent, Chatbot, or Automation: Which Do You Need?
Automation repeats the same steps, a chatbot holds the conversation, and an AI agent handles a request end to end. A comparison, examples, and prices.
November 10, 2026 · 3 min read
How Much Does AI Automation Cost for a Small Business?
The three ways to pay for AI automation, starting prices, what a monthly fee covers, and why the audit comes before the quote.
November 10, 2026 · 3 min read
How to Calculate the Time Lost to Repetitive Tasks
The formula to put hours and euros on repetitive work, a full worked example, and what the audit changes about that number.
November 10, 2026 · 2 min read
Rent or Buy an AI Tool: Which Should You Choose?
Renting includes maintenance and usage, with no commitment. Buying gives you the code. What to know before you choose between the two.
November 10, 2026 · 2 min read
The EU AI Act: What Businesses Using AI Need to Do
The EU AI Act already covers almost every business that uses AI. Two obligations explained simply, and the first steps to take.
November 6, 2026 · 2 min read
SEO vs. GEO: What's the Difference?
SEO targets search engines. GEO targets AI answers. Here's what changes, what AI tools look at, and where to start with your own site.